Hey! How are you?!?!

I’m Laura, Summit’s brand strategist to the raddest and most adventurous business owners on the scene.

I help businesses in the outdoor, tourism and lifestyle industries gain credibility in their markets and increase sales through brand strategy.

Before Summit, I spent decades as a ‘serial entrepreneur’ within the outdoor and tourism industry - guiding and teaching stand up paddle board yoga with a ‘just wing it’ approach to branding, marketing and business in general. It wasn’t terrible, but in all honesty, it wasn’t great either. Impulsivity, spontaneity, being ‘the (wo)man without a plan’ just weren’t great attributes for an effective and productive business person.

Things changed in 2019 when I fell into an opportunity to join forces with some very well respected and successful tourism partners to collaboratively shape a new business.

We worked along brand strategist, web developers and logo designers. We networked with industry leaders, marketers and business planners. My eyes were opened.

A spark ignited within me…and as the old adage goes, I never looked back. I rose from the primordial sad entrepreneurial ashes like a phoenix… a digital marketing baby bird ready to take flight.

Ever since, I’ve been fuelling the flame through an education in digital media marketing and brand strategy, alumni of one of the top tech schools and work full time at the outdoor adventure Ski & Bike resort, Horseshoe Resort in recreation marketing.

The learning is endless and ever-changing and I’m continually furthering my education and experience dedicated to stay on top of trends so you don’t have to. With my experience in the tourism, outdoor, and lifestyle industry I have a unique understanding of the competitive landscape, target audiences and how to position your brand.

When I’m not working on brands I’m spending time outdoors on my bike.