BRAND STRATEGY + DESIGN
Every logo begins with brand strategy. Our strategies help you to look, feel, speak, sound, act, think and connect in a way that resonates with your audience, the journey they are on, and the outcome they want. Here’s what you can expect when working together on brand strategy and design.
-
We start with a discovery meeting over coffee, beer, or trails (your choice). We’ll chat about you, your business goals, what it is you’re dreaming of and how we can help.
If it’s the right fit, we’ll send out onboarding documents that outline the timeline, the cost, and the work we will do. Together we will review the documents and discuss any questions you may have.
We’ll guide you through our unique brand strategy process. Together we will take a deep look into your business and get crystal clear on who you are, what you do, who you are for, and how you will show them. Be prepared to take an introspective look on what your brand and business purpose is beyond making money.
After we’ve gained insight from the brand building process we get to work and start bringing your brand to life through visual brand assets like colour and logo. We’ll deliver a framework to you and your team for reviewing our initial concepts to determine if our designs are hitting the mark and you’ll have the opportunity to request revisions.
-
Comprehensive ‘Brand Identity Guidelines’ booklet which will act as your brand’s “North Star” in communications and marketing.
Key messaging framework
Transparent logo files including: white, black, colour and inverse
Logo typography
Communication typography
Brand colour palette
Icon files
Business card design
-
You will feel extremely proud and excited to showcase your new look. You will feel at ease and confident blazing trail with a crystal clear framework for your brand’s identity. You’ll feel confident in who you are as a brand and how you show up for your customers, clients, and audience. Marketing efforts will become easier and more effective as you’ll have greater clarity on your differentiator, your target market, and your core messaging. You’ll gain credibility as the brand who connects and relates to their audience.
-
We will never leave you hanging, not after all we’ve been through! We include ‘strategy summits’ in each of our services. After the project is over we meet with our clients quarterly to review how things are going. This is a great time to review your markers for success and a time to answer any of the questions you may have.